BiddingInfo

  • This content describes bidding information for campaigns, used to inform recommendations.

  • Key fields include bidding_strategy_type, which indicates the current bidding strategy and is necessary for several recommendation types.

  • Optional details about the bidding strategy are found in bidding_strategy_target_info, which can include target_cpa_micros or target_roas depending on the strategy type.

  • target_impression_share_info is an optional field relevant for certain recommendation types, specifically CAMPAIGN_BUDGET.

Current bidding information of the campaign. Provides a wrapper for bidding-related signals that inform recommendations.

Fields

bidding_strategy_type

BiddingStrategyType

Current bidding strategy. This field is necessary for the following recommendation_types: CAMPAIGN_BUDGET, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, MAXIMIZE_CONVERSION_VALUE_OPT_IN, SET_TARGET_CPA, SET_TARGET_ROAS, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN
Union field

bidding_strategy_target_info

bidding_strategy_target_info. Optional details related to the bidding_strategy_type. bidding_strategy_target_info can be only one of the following:

target_cpa_micros

int64

Current target_cpa in micros. This can be populated for campaigns with a bidding strategy type of TARGET_CPA or MAXIMIZE_CONVERSIONS.

target_roas

double

Current target_roas. This can be populated for campaigns with a bidding strategy type of TARGET_ROAS or MAXIMIZE_CONVERSION_VALUE.

target_impression_share_info

TargetImpressionShareInfo

Optional. Current Target Impression Share information of the campaign. This field is necessary for the following recommendation_types: CAMPAIGN_BUDGET