DisplayKeywordView

A display keyword view.

Provides performance data for keywords used in Display Network campaigns. This view lets you analyze how your display keywords are performing across various segments.

This view is primarily used to track the effectiveness of keyword targeting within your Display campaigns. To understand which network the metrics apply to, you can select the segments.ad_network_type field in your query. This field will segment the data by networks such as the Google Display Network, YouTube, Gmail, and so on.

You can select fields from this resource along with metrics like impressions, clicks, and conversions to gauge performance. Attributed resources like ad_group and campaign can also be selected without segmenting metrics.

Proto definition

Fields
resource_name	string Output only. The resource name of the display keyword view. Display Keyword view resource names have the form: customers/{customer_id}/displayKeywordViews/{ad_group_id}~{criterion_id}