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AttributionModel
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The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.
codeProto definition
| Enums |
EXTERNAL
|
Uses external attribution. |
GOOGLE_ADS_LAST_CLICK
|
Attributes all credit for a conversion to its last click. |
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
|
Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
|
Attributes all credit for a conversion to its first click using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_LINEAR
|
Attributes credit for a conversion equally across all of its clicks using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
|
Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
|
Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week). |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
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