TargetingSuggestionMetrics

  • Suggested audience targeting can include locations, age ranges, gender, parental status, and user interests.

  • Suggested targeting includes a coverage score indicating the fraction of the audience that can be reached.

  • An index value compares the suggested audience coverage to a baseline audience.

  • The potential YouTube reach estimates the number of people reachable on YouTube with this targeting.

A suggested targetable audience relevant to the requested audience.

Fields

locations[]

AudienceInsightsAttributeMetadata

Suggested location targeting. These attributes all have dimension GEO_TARGET_COUNTRY or SUB_COUNTRY_LOCATION

age_ranges[]

AgeRangeInfo

Suggested age targeting; may be empty indicating no age targeting.

gender

GenderInfo

Suggested gender targeting. If present, this attribute has dimension GENDER.

parental_status

ParentalStatusInfo

A Parental Status value (parent, or not a parent).

user_interests[]

AudienceInsightsAttributeMetadata

Suggested audience segments to target. These attributes all have dimension AFFINITY_USER_INTEREST or IN_MARKET_USER_INTEREST

coverage

double

The fraction (from 0 to 1 inclusive) of the requested audience that can be reached using the suggested targeting.

index

double

The ratio of coverage to the coverage of the baseline audience or zero if this ratio is undefined or is not meaningful.

potential_youtube_reach

int64

The approximate estimated number of people that can be reached on YouTube using this targeting.