CampaignBidModifier

  • Campaign bid modifiers allow for bid adjustments at the campaign level.

  • Campaign bid modifiers are associated with a specific campaign and criterion.

  • You can modify bids based on interaction types, like interactions on a website.

Represents a bid-modifiable only criterion at the campaign level.

Fields

resource_name

string

Immutable. The resource name of the campaign bid modifier. Campaign bid modifier resource names have the form:

customers/{customer_id}/campaignBidModifiers/{campaign_id}~{criterion_id}

campaign

string

Output only. The campaign to which this criterion belongs.

criterion_id

int64

Output only. The ID of the criterion to bid modify.

This field is ignored for mutates.

bid_modifier

double

The modifier for the bid when the criterion matches.

criterion

Union field criterion. The criterion of this campaign bid modifier.

criterion. The criterion of this campaign bid modifier.

Required in create operations starting in V5. criterion can be only one of the following:

criterion can be only one of the following:

interaction_type

InteractionTypeInfo

Immutable. Criterion for interaction type. Only supported for search campaigns.