ad_parameter

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An ad parameter that is used to update numeric values (such as prices or inventory levels) in any text line of an ad (including URLs). There can be a maximum of two AdParameters per ad group criterion. (One with parameter_index = 1 and one with parameter_index = 2.) In the ad the parameters are referenced by a placeholder of the form "{param#:value}". For example, "{param1:$17}"

Attributed resources
ad_group
ad_group_criterion
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

ad_parameter.ad_group_criterion Field description Immutable. The ad group criterion that this ad parameter belongs to. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_parameter

ad_parameter.insertion_text Field description Numeric value to insert into the ad text. The following restrictions apply: Can use comma or period as a separator, with an optional period or comma (respectively) for fractional values. For example, 1,000,000.00 and 2.000.000,10 are valid. Can be prepended or appended with a currency symbol. For example, $99.99 is valid. Can be prepended or appended with a currency code. For example, 99.99USD and EUR200 are valid. Can use '%'. For example, 1.0% and 1,0% are valid. Can use plus or minus. For example, -10.99 and 25+ are valid. Can use '/' between two numbers. For example 4/1 and 0.95/0.45 are valid. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_parameter

ad_parameter.parameter_index Field description Immutable. The unique index of this ad parameter. Must be either 1 or 2. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_parameter

ad_parameter.resource_name Field description Immutable. The resource name of the ad parameter. Ad parameter resource names have the form: customers/{customer_id}/adParameters/{ad_group_id}~{criterion_id}~{parameter_index} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_parameter