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user_interest
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Proto definition A user interest: a particular interest-based vertical to be targeted.
user_interest.availabilities
Field description Output only. Availability information of the user interest.
Category ATTRIBUTEData Type MESSAGEType URL google.ads.googleads.v26.common.CriterionCategoryAvailability Filterable False Selectable True Sortable False Repeated True Selectable with
The following fields/resources can be selected with this field:
user_interest.launched_to_all
Field description Output only. True if the user interest is launched to all channels and
locales.
Category ATTRIBUTEData Type BOOLEANType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
user_interest.name
Field description Output only. The name of the user interest.
Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
user_interest.resource_name
Field description Output only. The resource name of the user interest.
User interest resource names have the form:
customers/{customer_id}/userInterests/{user_interest_id}
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False Selectable with
The following fields/resources can be selected with this field:
user_interest.taxonomy_type
Field description Output only. Taxonomy type of the user interest.
Category ATTRIBUTEData Type
ENUM
AFFINITY
IN_MARKET
MOBILE_APP_INSTALL_USER
NEW_SMART_PHONE_USER
UNKNOWN
UNSPECIFIED
VERTICAL_GEO
Type URL google.ads.googleads.v26.enums.UserInterestTaxonomyTypeEnum.UserInterestTaxonomyType Filterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
user_interest.user_interest_id
Field description Output only. The ID of the user interest.
Category ATTRIBUTEData Type INT64Type URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
user_interest.user_interest_parent
Field description Output only. The parent of the user interest.
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
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Last updated 2026-10-14 UTC.
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