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EffectiveFrequencyBreakdown
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A breakdown of the number of unique people reached at a given effective frequency.
codeProto definition
| Fields |
effective_coview_reach
|
int64
The number of users (including co-viewing users) reached for the associated effective_frequency value.
|
effective_frequency
|
int32
The effective frequency [1-10].
|
on_target_effective_coview_reach
|
int64
The number of users (including co-viewing users) reached for the associated effective_frequency value within the specified plan demographic.
|
on_target_reach
|
int64
The number of unique people reached at least effective_frequency times that exactly matches the Targeting. Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the on_target_reach value will be rounded to 0.
|
total_reach
|
int64
Total number of unique people reached at least effective_frequency times. This includes people that may fall outside the specified Targeting. Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the total_reach value will be rounded to 0.
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Last updated 2026-01-22 UTC.
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