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AppCampaignBiddingStrategyGoalType
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OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
|
Aim to maximize the number of app installs. The cpa bid is the target cost per install. |
OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST
|
Aim to maximize installation of the app without target cost-per-install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_WITHOUT_TARGET_CPA
|
Aim to maximize the selected in-app conversion's volume while spending the full budget. No advertiser-specific target CPA. |
OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME
|
Aim to maximize the pre-registration of the app. |
OPTIMIZE_RETURN_ON_ADVERTISING_SPEND
|
Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_TOTAL_VALUE_WITHOUT_TARGET_ROAS
|
Aim to maximize total conversion value, such as install and selected in-app conversions, while spending the full budget. No advertiser-specified target ROAS. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
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