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ConversionAdjustmentType
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The different actions advertisers can take to adjust the conversions that they already reported. Retractions negate a conversion. Restatements change the value of a conversion.
codeProto definition
| Enums |
ENHANCEMENT
|
Supplements an existing conversion with provided user identifiers and user agent, which can be used by Google to enhance the conversion count. |
RESTATEMENT
|
Changes the value of a conversion. |
RETRACTION
|
Negates a conversion so that its total value and count are both zero. |
UNKNOWN
|
Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-01-22 UTC."],[],[]]