Join us live on
Discord on the Google Advertising and Measurement Community server and on
YouTube on January 29th at 10:00 AM EST! We will discuss the new features added in v23 of the Google Ads API.
AssetLinkPrimaryStatusReason
Stay organized with collections
Save and categorize content based on your preferences.
Enum Provides insight into why an asset is not serving or not serving at full capacity for a particular link level. These reasons are aggregated to determine a final PrimaryStatus. For example, a sitelink might be paused by the user, but also limited in serving due to violation of an alcohol policy. In this case, the PrimaryStatus will be returned as PAUSED, since the asset's effective status is determined by its paused state.
codeProto definition
| Enums |
ASSET_APPROVED_LABELED
|
The asset is approved with policies applied. Contributes to a PrimaryStatus of LIMITED. |
ASSET_DISAPPROVED
|
The asset has been marked as disapproved. Contributes to a PrimaryStatus of NOT_ELIGIBLE |
ASSET_LINK_PAUSED
|
The asset is paused for its linked rollup level. Contributes to a PrimaryStatus of PAUSED. |
ASSET_LINK_REMOVED
|
The asset is removed for its linked rollup level. Contributes to a PrimaryStatus of REMOVED. |
ASSET_UNDER_REVIEW
|
The asset has not completed policy review. Contributes to a PrimaryStatus of PENDING. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-01-22 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-01-22 UTC."],[],[]]