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CallConversion
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| Fields |
call_start_date_time
|
string
The date time at which the call occurred. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".
|
caller_id
|
string
The caller id from which this call was placed. Caller id is expected to be in E.164 format with preceding '+' sign, for example, "+16502531234".
|
consent
|
Consent
The consent setting for the event.
|
conversion_action
|
string
Resource name of the conversion action associated with this conversion. Note: Although this resource name consists of a customer id and a conversion action id, validation will ignore the customer id and use the conversion action id as the sole identifier of the conversion action.
|
conversion_date_time
|
string
The date time at which the conversion occurred. Must be after the call time. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".
|
conversion_value
|
double
The value of the conversion for the advertiser.
|
currency_code
|
string
Currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example: USD, EUR.
|
custom_variables[]
|
CustomVariable
The custom variables associated with this conversion.
|
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Last updated 2026-01-22 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-01-22 UTC."],[],[]]