lift_measurement_config

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A Lift Measurement Configuration (LMC), which is a lift study. This groups all associated Brand Lift, Conversion Lift, and Search Lift measurements.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of lift_measurement_config. However, when you specify lift_measurement_config in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when lift_measurement_config is specified in the FROM clause.

Is lift_measurement_config specified in the FROM clause of your query?

No Yes, it is

Resource fields
campaigns
conversion_actions
conversion_lift_holdback_ratio_micros
lift_measurement_config_id
name
resource_name
single_measurement_question_set.advertiser_preferred_choice
single_measurement_question_set.competitor_choices
single_measurement_question_set.question_measurements
single_measurement_question_set.question_text_intended_action
single_measurement_question_set.question_text_subject_type
survey_language

Segments
age_range
brand_lift_measurement_type
conversion_action
conversion_action_name
conversion_lift_conversion_category
conversion_lift_end_date
conversion_lift_included_conversion_action_types
conversion_lift_start_date
country
country_localized_name
date
device
experiment_arm
gender

Metrics
absolute_brand_lift
absolute_brand_lift_p90_lower_bound
absolute_brand_lift_p90_upper_bound
absolute_brand_lift_p_value
brand_lift_baseline_positive_response_rate
brand_lift_baseline_positive_response_rate_p90_lower_bound
brand_lift_baseline_positive_response_rate_p90_upper_bound
brand_lift_exposed_positive_responder_fractional_cookies
brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound
brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound
brand_lift_exposed_positive_response_rate
brand_lift_exposed_positive_response_rate_p90_lower_bound
brand_lift_exposed_positive_response_rate_p90_upper_bound
brand_lift_responses_exposed
brand_lift_responses_suppressed
brand_lift_suppressed_positive_responder_fractional_cookies
brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound
brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound
brand_lift_total_responses
conversion_lift_baseline_conversion_value
conversion_lift_baseline_conversions
conversion_lift_exposed_conversion_value
conversion_lift_exposed_conversions
cost_per_incremental_conversion
cost_per_incremental_conversion_p90_lower_bound
cost_per_incremental_conversion_p90_upper_bound
cost_per_incremental_conversion_winner_score
cost_per_lifted_cookie
cost_per_lifted_cookie_p90_lower_bound
cost_per_lifted_cookie_p90_upper_bound
fractional_lifted_cookies
fractional_lifted_cookies_p90_lower_bound
fractional_lifted_cookies_p90_upper_bound
headroom_brand_lift
headroom_brand_lift_p90_lower_bound
headroom_brand_lift_p90_upper_bound
incremental_conversion_value
incremental_conversion_value_p90_lower_bound
incremental_conversion_value_p90_upper_bound
incremental_conversion_value_p_value
incremental_conversion_value_per_cost
incremental_conversion_value_per_cost_p90_lower_bound
incremental_conversion_value_per_cost_p90_upper_bound
incremental_conversion_value_per_cost_winner_score
incremental_conversion_value_winner_score
incremental_conversions
incremental_conversions_p90_lower_bound
incremental_conversions_p90_upper_bound
incremental_conversions_p_value
incremental_conversions_winner_score
relative_brand_lift
relative_brand_lift_p90_lower_bound
relative_brand_lift_p90_upper_bound
relative_conversion_lift
relative_conversion_lift_p90_lower_bound
relative_conversion_lift_p90_upper_bound
relative_conversion_value_lift
relative_conversion_value_lift_p90_lower_bound
relative_conversion_value_lift_p90_upper_bound

lift_measurement_config.campaigns Field description Output only. The resource names of campaigns associated with this lift measurement config. These are the ones currently linked, not historical. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

lift_measurement_config.conversion_actions Field description Output only. The list of conversion action resource names associated with this lift measurement configuration. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

lift_measurement_config.conversion_lift_holdback_ratio_micros Field description Output only. The holdback ratio for Conversion Lift. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

lift_measurement_config.lift_measurement_config_id Field description Output only. The unique identifier for the Lift Measurement Configuration (LMC). Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

lift_measurement_config.name Field description Output only. The name of the lift study. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

lift_measurement_config.resource_name Field description Immutable. The resource name of the lift measurement config. Lift measurement config resource names have the form: customers/{customer_id}/liftMeasurementConfigs/{lift_measurement_config_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

lift_measurement_config.single_measurement_question_set.advertiser_preferred_choice Field description Output only. The advertiser preferred choice. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

lift_measurement_config.single_measurement_question_set.competitor_choices Field description Output only. The competitor choices. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

lift_measurement_config.single_measurement_question_set.question_measurements Field description Output only. The brand measurement types for the question. Category ATTRIBUTE Data Type ENUM ASSOCIATION AWARENESS CONSIDERATION CUSTOM FAVORABILITY PURCHASE_INTENT RECALL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.BrandLiftMeasurementTypeEnum.BrandLiftMeasurementType Filterable True Selectable True Sortable False Repeated True

lift_measurement_config.single_measurement_question_set.question_text_intended_action Field description Output only. The intended action for the question text. Category ATTRIBUTE Data Type ENUM APPLY_FOR APPLY_TO_WORK_FOR ATTEND BOOK BOOK_WITH BUY BUY_CONTENT_FROM BUY_TICKETS_FOR CARE_ABOUT CHOOSE DONATE_TO DOWNLOAD DOWNLOAD_FROM EAT EAT_AT HAVE_UNFAVORABLE_OPINION_OF JOIN LEARN LISTEN_TO NONE ORDER_FROM PARTICIPATE_IN PLAY PLAY_AT PLAY_ON RENT SEE SEE_IN_THEATERS SHOP SIGN_UP_FOR SUBSCRIBE_TO TAKE_ACTION_ON UNKNOWN UNSPECIFIED USE VISIT VOTE_FOR WATCH WATCH_IN_THEATERS Type URL google.ads.googleads.v25.enums.SurveyIntendedActionEnum.SurveyIntendedAction Filterable True Selectable True Sortable True Repeated False

lift_measurement_config.single_measurement_question_set.question_text_subject_type Field description Output only. The subject type for the question text. Category ATTRIBUTE Data Type ENUM APP APPS_DATING_SERVICES APPS_DIGITAL_COMICS APPS_PODCASTS AUTOMOTIVE_BATTERY AUTOMOTIVE_BRAND AUTOMOTIVE_CAR_RENTAL AUTOMOTIVE_CAR_SERVICE AUTOMOTIVE_ELECTRIC_CAR_BRAND AUTOMOTIVE_GAS_STATIONS AUTOMOTIVE_MOTORCYCLE AUTOMOTIVE_OIL AUTOMOTIVE_PRODUCT AUTOMOTIVE_TIRES_BRAND BIM_COMPANY BIM_ENTERPRISE_SERVICES_COMPANY BIM_JOB BIM_MARKETING_COMPANY BIM_RECRUITING BIM_SHIPPING CPG_BABY_CARE_BRAND CPG_BABY_CARE_PRODUCT CPG_BEAUTY_AND_PERSONAL_CARE_BRAND CPG_BEAUTY_AND_PERSONAL_CARE_PRODUCT CPG_BEAUTY_BRAND CPG_BEAUTY_PRODUCT CPG_BODY_WASH_BRAND CPG_BODY_WASH_PRODUCT CPG_DRAIN_CLEANERS CPG_FRAGRANCE_BRAND CPG_FRAGRANCE_PRODUCT CPG_HAIR_CARE_BRAND CPG_HAIR_CARE_PRODUCT CPG_HOUSEHOLD_CLEANING_BRAND CPG_HOUSEHOLD_CLEANING_PRODUCT CPG_LAUNDRY_BRAND CPG_MAKE_UP_BRAND CPG_MAKE_UP_PRODUCT CPG_MOUTHWASH_BRAND CPG_OFFICE_SUPPLIES_BRAND CPG_OFFICE_SUPPLIES_PRODUCT CPG_ORAL_CARE_BRAND CPG_PERSONAL_CARE_BRAND CPG_PERSONAL_CARE_PRODUCT CPG_SKIN_CARE_BRAND CPG_SKIN_CARE_PRODUCT EDUCATION_BUSINESS_PROGRAMS EDUCATION_IT_PROGRAMS EDUCATION_MASTERS_PROGRAMS EDUCATION_NURSING_PROGRAMS EDUCATION_OFFLINE EDUCATION_ONLINE EDUCATION_PROGRAM EDUCATION_TEST_PREPARATION FBR_BEER_BRAND FBR_BEVERAGE_BRAND FBR_BEVERAGE_PRODUCT FBR_BREAKFAST_FOOD_BRAND FBR_BREAKFAST_FOOD_PRODUCT FBR_CANDY FBR_CHEESE FBR_CHIPS_BRAND FBR_CHIPS_PRODUCT FBR_CHOCOLATE_BRAND FBR_CHOCOLATE_PRODUCT FBR_COFFEE_BRAND FBR_COFFEE_PRODUCT FBR_COLD_DRINK_BRAND FBR_COLD_DRINK_PRODUCT FBR_COOKIES FBR_DOGFOOD_BRAND FBR_DOGFOOD_PRODUCT FBR_DOG_TREATS_BRAND FBR_FOOD_BRAND FBR_FOOD_DELIVERY_BRAND FBR_FOOD_PRODUCT FBR_ICE_CREAM_BRAND FBR_ICE_CREAM_PRODUCT FBR_PET_FOOD_BRAND FBR_PET_FOOD_PRODUCT FBR_PET_SUPPLY_BRAND FBR_PET_SUPPLY_PRODUCT FBR_RESTAURANT FBR_RESTAURANT_DELIVERY_SERVICE_BRAND FBR_RESTAURANT_DELIVERY_SERVICE_PRODUCT FBR_SNACKS_BRAND FBR_SNACKS_PRODUCT FBR_SODA_BRAND FBR_SODA_PRODUCT FBR_SPIRIT_BRAND FBR_SPIRIT_PRODUCT FBR_WHEY_PROTEIN_BRAND FBR_WINE FINANCE_ACCOUNTING_BRAND FINANCE_BANK FINANCE_CREDIT_CARD_BRAND FINANCE_CREDIT_CARD_PRODUCT FINANCE_FINANCIAL_SERVICES FINANCE_INSURANCE FINANCE_INVESTMENT_SERVICES FINANCE_LOAN_PROVIDER FINANCE_MORTGAGE_COMPANY FINANCE_PAYMENTS_PROCESSING FINANCE_PAYMENTS_SYSTEMS FINANCE_TAXES_BRAND FINANCE_TAXES_PRODUCT GAMBLING_CASINO GAMBLING_DAILY_FANTASY_SPORT GAMBLING_GAMBLING_SITE GAMBLING_LOTTERY GAMBLING_SPORTS_BETTING_SITE GENERIC_BRAND GENERIC_PRODUCT GENERIC_SERVICE GOVERNMENT_ANTI_SMOKING GOVERNMENT_MILITARY GOVERNMENT_ORGANIZATION GOVERNMENT_PROGRAM GOVERNMENT_PUBLIC_HEALTH_BEHAVIORS GOVERNMENT_PUBLIC_HEALTH_ISSUE GOVERNMENT_PUBLIC_HEALTH_TOPIC GOVERNMENT_SERVICE HEALTHCARE_GYMS HEALTHCARE_HEALTH_INSURANCE_BRAND HEALTHCARE_MULTIVITAMINS HEALTHCARE_SPORTS_SUPPLEMENTS HEALTHCARE_WEIGHT_LOSS_BRAND HEALTHCARE_WEIGHT_LOSS_PRODUCT HOME_SERVICES_CABLE_TV HOME_SERVICES_ENERGY_BRAND HOME_SERVICES_HOUSEHOLD_SERVICES_COMPANY HOME_SERVICES_INTERNET_SERVICE HOME_SERVICES_MOBILE_PHONE HOME_SERVICES_PAY_TV_CHANNEL HOME_SERVICES_PAY_TV_NETWORK LOCAL_CHARITY LOCAL_CLASSIFIEDS_SITE LOCAL_FLOWER_BRAND LOCAL_JOB_CLASSIFIEDS_SITE LOCAL_LAW_FIRMS LOCAL_REAL_ESTATE_SITE MEDIA_AND_ENTERTAINMENT_DOWNLOAD_SITE MEDIA_AND_ENTERTAINMENT_DVD MEDIA_AND_ENTERTAINMENT_EVENT MEDIA_AND_ENTERTAINMENT_GAME MEDIA_AND_ENTERTAINMENT_GAMING_PRODUCTS MEDIA_AND_ENTERTAINMENT_LIVE_EVENT MEDIA_AND_ENTERTAINMENT_MOBILE_GAME MEDIA_AND_ENTERTAINMENT_MOVIE MEDIA_AND_ENTERTAINMENT_MOVIE_DIGITAL_DOWNLOAD MEDIA_AND_ENTERTAINMENT_MUSIC_ARTIST MEDIA_AND_ENTERTAINMENT_MUSIC_RELEASES MEDIA_AND_ENTERTAINMENT_PLAYLISTS MEDIA_AND_ENTERTAINMENT_SHOW MEDIA_AND_ENTERTAINMENT_SHOW_DIGITAL_DOWNLOAD MEDIA_AND_ENTERTAINMENT_SPORTS MEDIA_AND_ENTERTAINMENT_STREAMING_SITE MEDIA_AND_ENTERTAINMENT_TITLE_DIGITAL_DOWNLOAD MEDIA_AND_ENTERTAINMENT_TV_CHANNEL MEDIA_AND_ENTERTAINMENT_TV_SHOW MEDIA_AND_ENTERTAINMENT_TV_SHOW_DIGITAL_DOWNLOAD MEDIA_AND_ENTERTAINMENT_VIDEO_GAME MEDIA_AND_ENTERTAINMENT_VIDEO_GAME_DLC MEDIA_AND_ENTERTAINMENT_WEB_SERIES OFFER PHARMA_NON_MEDICAL_CONDITION_OTC_DRUG POLITICS_CANDIDATE POLITICS_GET_OUT_THE_VOTE_NOVEMBER_ELECTIONS POLITICS_GET_OUT_THE_VOTE_PRIMARY_ELECTIONS POLITICS_ISSUE POLITICS_UNFAVORABLE_CANDIDATE RETAIL_APPAREL RETAIL_BRICK_AND_MORTAR RETAIL_FURNITURE_BRAND RETAIL_FURNITURE_PRODUCT RETAIL_GIFTS_BRAND RETAIL_GIFTS_PRODUCT RETAIL_HOME_GOODS RETAIL_JEWELRY_BRAND RETAIL_ONLINE_RETAILERS RETAIL_SHOE_BRAND RETAIL_STORE RETAIL_TOY_SHOP TECHNOLOGY_ARTIFICIAL_INTELLIGENCE_BRAND TECHNOLOGY_ARTIFICIAL_INTELLIGENCE_PRODUCT TECHNOLOGY_BRAND TECHNOLOGY_CAMERA_BRAND TECHNOLOGY_CAMERA_PRODUCT TECHNOLOGY_CONTROL_PLANS TECHNOLOGY_FEATURE TECHNOLOGY_GAMING_BRAND TECHNOLOGY_HOME_APPLIANCE_BRAND TECHNOLOGY_HOME_APPLIANCE_PRODUCT TECHNOLOGY_LAPTOP_BRAND TECHNOLOGY_LAPTOP_PRODUCT TECHNOLOGY_MOBILE_PHONE_PLANS TECHNOLOGY_ONLINE_SAFETY_BRAND TECHNOLOGY_ONLINE_SAFETY_PRODUCT TECHNOLOGY_OPERATING_SYSTEM TECHNOLOGY_POSTPAID_TELCO_PLAN TECHNOLOGY_PREPAID_TELCO_PLAN TECHNOLOGY_PRINTER_BRAND TECHNOLOGY_PRODUCT TECHNOLOGY_SEARCH_ENGINE TECHNOLOGY_SMALL_HOME_APPLIANCE_BRAND TECHNOLOGY_SMALL_HOME_APPLIANCE_PRODUCT TECHNOLOGY_SMARTPHONE_BRAND TECHNOLOGY_SMARTPHONE_PRODUCT TECHNOLOGY_SMART_HOME_DEVICE TECHNOLOGY_SOCIAL_MEDIA TECHNOLOGY_TABLET_BRAND TECHNOLOGY_TABLET_PRODUCT TECHNOLOGY_TELCO_NETWORK TECHNOLOGY_TELECOM_FIBER_OPTIC_INTERNET TECHNOLOGY_TELECOM_SERVICE_PACK TECHNOLOGY_TV_BRAND TECHNOLOGY_TV_PRODUCT TECHNOLOGY_VIDEO_ON_DEMAND TECHNOLOGY_WEARABLES_BRAND TECHNOLOGY_WEBSITE TRAVEL_ACCOMMODATIONS TRAVEL_AIRLINE TRAVEL_BOOKING_SERVICE TRAVEL_CRUISES TRAVEL_DESTINATION TRAVEL_HOTEL TRAVEL_OPTION TRAVEL_VACATION_RENTAL_SERVICE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.SurveySubjectTypeEnum.SurveySubjectType Filterable True Selectable True Sortable True Repeated False

lift_measurement_config.survey_language Field description Output only. The survey language. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.age_range Field description Age range Category SEGMENT Data Type ENUM AGE_RANGE_18_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_UP AGE_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.AgeRangeTypeEnum.AgeRangeType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date

segments.brand_lift_measurement_type Field description The brand lift measurement type. Category SEGMENT Data Type ENUM ASSOCIATION AWARENESS CONSIDERATION CUSTOM FAVORABILITY PURCHASE_INTENT RECALL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.BrandLiftMeasurementTypeEnum.BrandLiftMeasurementType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video metrics.absolute_brand_lift metrics.absolute_brand_lift_p90_lower_bound metrics.absolute_brand_lift_p90_upper_bound metrics.absolute_brand_lift_p_value metrics.brand_lift_baseline_positive_response_rate metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_exposed_positive_response_rate metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound metrics.brand_lift_responses_exposed metrics.brand_lift_responses_suppressed metrics.brand_lift_suppressed_positive_responder_fractional_cookies metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_total_responses metrics.cost_per_lifted_cookie metrics.cost_per_lifted_cookie_p90_lower_bound metrics.cost_per_lifted_cookie_p90_upper_bound metrics.fractional_lifted_cookies metrics.fractional_lifted_cookies_p90_lower_bound metrics.fractional_lifted_cookies_p90_upper_bound metrics.headroom_brand_lift metrics.headroom_brand_lift_p90_lower_bound metrics.headroom_brand_lift_p90_upper_bound metrics.relative_brand_lift metrics.relative_brand_lift_p90_lower_bound metrics.relative_brand_lift_p90_upper_bound segments.date

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view cart_data_sales_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view lift_measurement_config location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.original_conversion_value metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.age_range segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.conversion_or_adjustment_lag_bucket segments.country segments.country_localized_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.gender segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view cart_data_sales_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view lift_measurement_config location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.original_conversion_value metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.age_range segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.conversion_or_adjustment_lag_bucket segments.country segments.country_localized_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.gender segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_lift_conversion_category Field description Conversion Category for Conversion Lift. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED YOUTUBE_FOLLOW_ON_VIEWS Type URL google.ads.googleads.v25.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cost_per_incremental_conversion_winner_score metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversion_value_per_cost_winner_score metrics.incremental_conversion_value_winner_score metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.incremental_conversions_winner_score metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

segments.conversion_lift_end_date Field description The end date of the period for which these Conversion Lift results are calculated. This can differ from the overall Study End Time. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cost_per_incremental_conversion_winner_score metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversion_value_per_cost_winner_score metrics.incremental_conversion_value_winner_score metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.incremental_conversions_winner_score metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

segments.conversion_lift_included_conversion_action_types Field description The specific conversion types that were included in the Conversion Lift measurement for this reporting period. Category SEGMENT Data Type ENUM ALL SELECTED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.ConversionLiftIncludedConversionActionTypesEnum.ConversionLiftIncludedConversionActionTypes Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cost_per_incremental_conversion_winner_score metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversion_value_per_cost_winner_score metrics.incremental_conversion_value_winner_score metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.incremental_conversions_winner_score metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

segments.conversion_lift_start_date Field description The start date of the period for which these Conversion Lift results are calculated. This can differ from the overall Study Start Time. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cost_per_incremental_conversion_winner_score metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversion_value_per_cost_winner_score metrics.incremental_conversion_value_winner_score metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.incremental_conversions_winner_score metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

segments.country Field description Resource name of the country Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country_localized_name

segments.country_localized_name Field description Localized name of the country. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view android_privacy_shared_key_google_ad_group android_privacy_shared_key_google_campaign android_privacy_shared_key_google_network_type app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view cart_data_sales_view channel_aggregate_asset_view click_view content_criterion_view conversion_action customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_brand_lift metrics.absolute_brand_lift_p90_lower_bound metrics.absolute_brand_lift_p90_upper_bound metrics.absolute_brand_lift_p_value metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_location_asset_click_to_call metrics.all_conversions_from_location_asset_directions metrics.all_conversions_from_location_asset_menu metrics.all_conversions_from_location_asset_order metrics.all_conversions_from_location_asset_other_engagement metrics.all_conversions_from_location_asset_store_visits metrics.all_conversions_from_location_asset_website metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_page_views metrics.average_target_cpa_micros metrics.average_target_roas metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.brand_lift_baseline_positive_response_rate metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_exposed_positive_response_rate metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound metrics.brand_lift_responses_exposed metrics.brand_lift_responses_suppressed metrics.brand_lift_suppressed_positive_responder_fractional_cookies metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound metrics.brand_lift_total_responses metrics.clicks metrics.clicks_margin_of_error metrics.clicks_p_value metrics.clicks_point_estimate metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.control_clicks metrics.control_conversion_value metrics.control_conversion_value_per_cost metrics.control_conversions metrics.control_cost_micros metrics.control_cost_per_conversion metrics.control_impressions metrics.conversion_value_change_point_estimate metrics.conversion_value_margin_of_error metrics.conversion_value_p_value metrics.conversion_value_per_cost_change_point_estimate metrics.conversion_value_per_cost_margin_of_error metrics.conversion_value_per_cost_p_value metrics.conversions metrics.conversions_absolute_change_margin_of_error metrics.conversions_absolute_change_p_value metrics.conversions_absolute_change_point_estimate metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_micros_change_point_estimate metrics.cost_micros_margin_of_error metrics.cost_micros_p_value metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_conversion_change_point_estimate metrics.cost_per_conversion_margin_of_error metrics.cost_per_conversion_p_value metrics.cost_per_current_model_attributed_conversion metrics.cost_per_lifted_cookie metrics.cost_per_lifted_cookie_p90_lower_bound metrics.cost_per_lifted_cookie_p90_upper_bound metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.eligible_impressions_from_location_asset_store_reach metrics.engagement_rate metrics.engagements metrics.fractional_lifted_cookies metrics.fractional_lifted_cookies_p90_lower_bound metrics.fractional_lifted_cookies_p90_upper_bound metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.headroom_brand_lift metrics.headroom_brand_lift_p90_lower_bound metrics.headroom_brand_lift_p90_upper_bound metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_margin_of_error metrics.impressions_p_value metrics.impressions_point_estimate metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.original_conversion_value metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_brand_lift metrics.relative_brand_lift_p90_lower_bound metrics.relative_brand_lift_p90_upper_bound metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.search_volume metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions metrics.view_through_conversions_from_location_asset_click_to_call metrics.view_through_conversions_from_location_asset_directions metrics.view_through_conversions_from_location_asset_menu metrics.view_through_conversions_from_location_asset_order metrics.view_through_conversions_from_location_asset_other_engagement metrics.view_through_conversions_from_location_asset_store_visits metrics.view_through_conversions_from_location_asset_website metrics.youtube_comments metrics.youtube_likes metrics.youtube_shares paid_organic_search_term_view parental_status_view per_store_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_format_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.brand_lift_measurement_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.loyalty_membership segments.match_type segments.mobile_device_platform segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_group campaign_search_term_view cart_data_sales_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view lift_measurement_config location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_video_watch_time_duration_millis metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions metrics.youtube_comments metrics.youtube_likes metrics.youtube_shares paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_format_type segments.ad_sub_network_type segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.date segments.day_of_week segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_performance_view targeting_expansion_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.experiment_arm Field description Experiment arm. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.cost_per_incremental_conversion_winner_score metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversion_value_per_cost_winner_score metrics.incremental_conversion_value_winner_score metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.incremental_conversions_winner_score metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date

segments.gender Field description Gender Category SEGMENT Data Type ENUM FEMALE MALE UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v25.enums.GenderTypeEnum.GenderType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config metrics.conversion_lift_baseline_conversion_value metrics.conversion_lift_baseline_conversions metrics.conversion_lift_exposed_conversion_value metrics.conversion_lift_exposed_conversions metrics.cost_per_incremental_conversion metrics.cost_per_incremental_conversion_p90_lower_bound metrics.cost_per_incremental_conversion_p90_upper_bound metrics.incremental_conversion_value metrics.incremental_conversion_value_p90_lower_bound metrics.incremental_conversion_value_p90_upper_bound metrics.incremental_conversion_value_p_value metrics.incremental_conversion_value_per_cost metrics.incremental_conversion_value_per_cost_p90_lower_bound metrics.incremental_conversion_value_per_cost_p90_upper_bound metrics.incremental_conversions metrics.incremental_conversions_p90_lower_bound metrics.incremental_conversions_p90_upper_bound metrics.incremental_conversions_p_value metrics.relative_conversion_lift metrics.relative_conversion_lift_p90_lower_bound metrics.relative_conversion_lift_p90_upper_bound metrics.relative_conversion_value_lift metrics.relative_conversion_value_lift_p90_lower_bound metrics.relative_conversion_value_lift_p90_upper_bound segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date

metrics.absolute_brand_lift Field description These metrics estimate the additional brand lift directly attributable to the ad campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.absolute_brand_lift_p90_lower_bound Field description Lower bound of the 90% confidence interval for absolute brand lift. The "conservative" estimate of your success. It is the minimum increase you can be 90% sure was caused by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.absolute_brand_lift_p90_upper_bound Field description Upper bound of the 90% confidence interval for absolute brand lift. The "optimistic" estimate of your success. It is the maximum increase likely driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.absolute_brand_lift_p_value Field description The p-value provides a measure of the statistical significance for the detected brand lift. It calculates the likelihood that your incremental lift was driven by ad performance rather than being a merely random occurrence. Achieving a low score of 0.10 indicates 90% confidence that your advertising efforts directly generated the additional lift. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_baseline_positive_response_rate Field description Represents the rate of positive responses that would have occurred naturally without ad exposure, based on the behavior of the control group. Often referred to as "Control" responses. Provides the baseline level of brand perception that occurred naturally. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound Field description Lower bound of the 90% confidence interval for the baseline positive response rate. Represents the conservative baseline rate of positive brand responses you could expect naturally without ad exposure. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound Field description Upper bound of the 90% confidence interval for the baseline positive response rate. Represents the optimistic baseline rate of positive brand responses expected naturally without ad exposure. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_responder_fractional_cookies Field description Estimated unique users showing interest in the exposed group. This value is "fractional" because it represents a statistical estimate rather than a raw headcount. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound Field description The lower bound of the 90% confidence interval for the estimated number of unique cookies within the ad-exposed group that are estimated to have a positive brand attitude, as measured by the Brand Lift survey. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound Field description The upper bound of the 90% confidence interval for the estimated number of unique cookies within the ad-exposed group that are estimated to have experienced a positive shift in brand attitude, as measured by the Brand Lift survey. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_response_rate Field description Represents the rate of positive responses from users who were exposed to the ads. Often referred to as "Treatment" responses. Shows total positive response rate when users were exposed to your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound Field description Lower bound of the 90% confidence interval for the exposed positive response rate. Represents the conservative estimate of positive brand responses among users exposed to your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound Field description Upper bound of the 90% confidence interval for the exposed positive response rate. Represents the maximum estimate of positive brand responses among users exposed to your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_responses_exposed Field description The number of survey responses from users who were exposed to the ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_responses_suppressed Field description Brand lift responses suppressed. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_suppressed_positive_responder_fractional_cookies Field description Estimated unique users showing interest in the control/suppressed group. This value is "fractional" because it represents a statistical estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound Field description Lower bound of the 90% confidence interval for the estimated number of fractional cookies within the control group that are categorized as positive responders. This lower bound provides a statistically supported minimum value for the total fractional cookies in the control group showing a positive brand attitude. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound Field description Represents the upper bound of the 90% confidence interval for the estimated number of fractional cookies within the control group that are categorized as positive responders. This upper bound provides a statistically supported maximum value for the total fractional cookies in the control group showing a positive brand attitude. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.brand_lift_total_responses Field description The total number of survey responses collected across both the exposed and control groups. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.conversion_lift_baseline_conversion_value Field description Represents the baseline conversion value from users not exposed to the ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.conversion_lift_baseline_conversions Field description Represents the number of conversions that would have occurred naturally without ad exposure, based on the behavior of the control group. Often referred to as "Control" conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.conversion_lift_exposed_conversion_value Field description Represents the total conversion value from users exposed to the ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.conversion_lift_exposed_conversions Field description Represents the total conversions from users who were exposed to the ads. Often referred to as "Treatment" conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.cost_per_incremental_conversion Field description The estimated cost incurred for each additional conversion generated by the campaign. This is the Incremental Cost Per Acquisition (iCPA). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.cost_per_incremental_conversion_p90_lower_bound Field description The lower bound of the 90% confidence interval for cost_per_incremental_conversion. The lowest likely cost you paid per incremental conversion. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.cost_per_incremental_conversion_p90_upper_bound Field description The upper bound of the 90% confidence interval for cost_per_incremental_conversion. The highest likely cost you paid per incremental conversion. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.cost_per_incremental_conversion_winner_score Field description The probability that this experiment arm is the winner for cost per incremental conversion. This value is between 0.0 and 1.0. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.experiment_arm

metrics.cost_per_lifted_cookie Field description The estimated cost incurred for each additional person moved to a positive brand state by the campaign. Helps assess the cost-effectiveness of your ad spend in driving brand growth. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.cost_per_lifted_cookie_p90_lower_bound Field description Lower bound of the 90% confidence interval for the cost per lifted cookie. Represents the most optimistic (lowest cost) estimate for moving a user to a positive brand state. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.cost_per_lifted_cookie_p90_upper_bound Field description Upper bound of the 90% confidence interval for the cost per lifted cookie. Represents the most conservative (highest cost) estimate for moving a user to a positive brand state. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.fractional_lifted_cookies Field description Estimated number of unique users who were moved to a positive brand state directly by the campaign (that is, lifted users). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.fractional_lifted_cookies_p90_lower_bound Field description The lower bound of the 90% confidence interval for the fractional_lifted_cookies metric. This value represents a statistically conservative estimate of the minimum number of cookies for whom a positive Brand Lift is attributed to the ad exposure. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.fractional_lifted_cookies_p90_upper_bound Field description The upper bound of the 90% confidence interval for the fractional_lifted_cookies metric. This value represents a statistically optimistic estimate of the maximum number of cookies that may have experienced a positive Brand Lift. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.headroom_brand_lift Field description The increase in positive brand responses relative to the total potential growth remaining. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.headroom_brand_lift_p90_lower_bound Field description Lower bound of the 90% confidence interval for headroom brand lift. The minimum growth rate relative to remaining brand potential you can be 90% confident was driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.headroom_brand_lift_p90_upper_bound Field description Upper bound of the 90% confidence interval for headroom brand lift. The maximum growth rate relative to remaining brand potential likely driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.incremental_conversion_value Field description The estimated additional conversion value the ads generated. Measures the incremental revenue or value from your campaigns. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_p90_lower_bound Field description The lower bound of the 90% confidence interval for incremental_conversion_value. Shows the minimum amount of extra revenue ($) you can be 90% certain was generated by the campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_p90_upper_bound Field description The upper bound of the 90% confidence interval for incremental_conversion_value. The highest amount of extra revenue ($) likely generated by the campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_p_value Field description The conversions value p-value provides a measure of the statistical significance for the detected lift in conversions value. It calculates the likelihood that your incremental conversion value was driven by ad performance rather than being a merely random occurrence. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_per_cost Field description The incremental return on ad spend (iROAS), calculated as the additional conversion value generated per unit of campaign cost. Measures the return on your ad spend in terms of incremental value. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_per_cost_p90_lower_bound Field description The lower bound of the 90% confidence interval for incremental conversion value per cost. The "Guaranteed" return. Even if the data is noisy, you can be 90% sure your return was at least this high. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_per_cost_p90_upper_bound Field description The upper bound of the 90% confidence interval for incremental conversion value per cost. The "Potential" return. The maximum likely revenue generated for every dollar spent. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversion_value_per_cost_winner_score Field description The probability that this experiment arm is the winner for incremental conversion value per cost. This value is between 0.0 and 1.0. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.experiment_arm

metrics.incremental_conversion_value_winner_score Field description The probability that this experiment arm is the winner for incremental conversion value. This value is between 0.0 and 1.0. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.experiment_arm

metrics.incremental_conversions Field description The estimated number of additional conversions directly attributable to the ad campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversions_p90_lower_bound Field description The lower bound of the 90% confidence interval for incremental_conversions. The "conservative" estimate of your success. It is the minimum number of additional sales you can be 90% sure were caused by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversions_p90_upper_bound Field description The upper bound of the 90% confidence interval for incremental_conversions. The "optimistic" estimate of your success. It is the maximum number of additional sales likely driven by your ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversions_p_value Field description The conversions p-value provides a measure of the statistical significance for the detected lift in conversions. It calculates the likelihood that your incremental conversions were driven by ad performance rather than being a merely random occurrence. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.incremental_conversions_winner_score Field description The probability that this experiment arm is the winner for incremental conversions. This value is between 0.0 and 1.0. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.experiment_arm

metrics.relative_brand_lift Field description The percentage increase in positive responses in the exposed group compared to the control group. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.relative_brand_lift_p90_lower_bound Field description The lower bound of the 90% confidence interval for Relative Brand Lift. Represents the minimum percentage increase in positive brand perception among users who were exposed to the ads, relative to the baseline positive response rate observed in the control group. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.relative_brand_lift_p90_upper_bound Field description The upper bound of the 90% confidence interval for Relative Brand Lift. Represents the maximum percentage increase in positive brand perception in the ad-exposed group, relative to the control group's baseline positive response rate, at a 90% confidence level. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_age_range lift_measurement_campaign lift_measurement_config lift_measurement_device lift_measurement_gender lift_measurement_video segments.brand_lift_measurement_type segments.date

metrics.relative_conversion_lift Field description The percentage increase in conversions in the exposed group compared to the control group. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.relative_conversion_lift_p90_lower_bound Field description The lower bound of the 90% confidence interval for relative_conversion_lift. The minimum percentage increase you can be 90% sure occurred. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.relative_conversion_lift_p90_upper_bound Field description The upper bound of the 90% confidence interval for relative_conversion_lift. The maximum percentage increase you can be 90% sure occurred. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.relative_conversion_value_lift Field description The percentage increase in conversion value in the exposed group compared to the control group. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.relative_conversion_value_lift_p90_lower_bound Field description The lower bound of the 90% confidence interval for relative_conversion_value_lift. The lowest likely percentage of incremental revenue the ads generated. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender

metrics.relative_conversion_value_lift_p90_upper_bound Field description The upper bound of the 90% confidence interval for relative_conversion_value_lift. The highest likely percentage of incremental revenue the ads generated. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: lift_measurement_config segments.age_range segments.conversion_action segments.conversion_action_name segments.conversion_lift_conversion_category segments.conversion_lift_end_date segments.conversion_lift_included_conversion_action_types segments.conversion_lift_start_date segments.country segments.country_localized_name segments.device segments.experiment_arm segments.gender