YouTubeMetrics

AI-generated Key Takeaways

• The document outlines key YouTube Channel metrics such as subscriber count, total views, and video count.

• It provides metrics for engagement, including total likes, shares, and comments, as well as a calculated lifetime engagement rate.

• The document details average views, likes, shares, and comments per video over the last 28 days.

• It includes metrics specific to Shorts videos, such as total views and video count, and indicates if a channel is an active Shorts creator.

• The document also notes if a creator is eligible for brand partnerships through Google Ads BrandConnect.

YouTube Channel metrics.

Fields
subscriber_count	int64 The number of subscribers.
views_count	int64 The total number of views.
video_count	int64 The total number of videos.
likes_count	int64 The total number of likes across all videos of this channel.
shares_count	int64 The total number of shares across all videos of this channel.
comments_count	int64 The total number of comments across all videos of this channel.
engagement_rate	double The lifetime engagement rate of this channel. The value is computed as the total number of likes, shares, and comments across all videos divided by the total number of video views.
average_views_per_video	double The average number of views per video in the last 28 days.
average_likes_per_video	double The average number of likes per video in the last 28 days.
average_shares_per_video	double The average number of shares per video in the last 28 days.
average_comments_per_video	double The average number of comments per video in the last 28 days.
shorts_views_count	int64 The total number of views across all Shorts videos of this channel.
shorts_video_count	int64 The total number of Shorts videos.
is_active_shorts_creator	bool When true, this channel has published a Shorts video in the last 90 days.
is_brand_connect_creator	bool When true, this creator can be partnered with to create original branded content using the Google Ads creator partnership platform, BrandConnect. See https://support.google.com/google-ads/answer/13828964 for more information about BrandConnect.