campaign_aggregate_asset_view.asset |
Field description | Output only. The ID of the asset. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
campaign_aggregate_asset_view.asset_source |
Field description | Output only. Source of the asset link. |
Category | ATTRIBUTE |
Data Type |
ENUM
ADVERTISER AUTOMATICALLY_CREATED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v21.enums.AssetSourceEnum.AssetSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
campaign_aggregate_asset_view.campaign |
Field description | Output only. Campaign in which the asset served. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
campaign_aggregate_asset_view.field_type |
Field description | Output only. FieldType of the asset. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_MESSAGE BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DEMAND_GEN_CAROUSEL_CARD DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION RELATED_YOUTUBE_VIDEOS SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET TALL_PORTRAIT_MARKETING_IMAGE UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO
|
Type URL | google.ads.googleads.v21.enums.AssetFieldTypeEnum.AssetFieldType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
campaign_aggregate_asset_view.resource_name |
Field description | Output only. The resource name of the campaign aggregate asset view. Campaign aggregate asset view resource names have the form: customers/{customer_id}/campaignAggregateAssetViews/{Campaign.campaign_id}~{Asset.asset_id}~{AssetLinkSource.asset_link_source}~{AssetFieldType.field_type} |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
segments.date |
Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.day_of_week |
Field description | Day of the week, for example, MONDAY. |
Category | SEGMENT |
Data Type |
ENUM
FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY
|
Type URL | google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month |
Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.quarter |
Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.week |
Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.year |
Field description | Year, formatted as yyyy. |
Category | SEGMENT |
Data Type | INT32 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions |
Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_interactions_rate |
Field description | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_interactions_value_per_interaction |
Field description | The value of all conversions from interactions divided by the total number of interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value |
Field description | The value of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value_per_cost |
Field description | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of cost the asset received in ads with AssetPerformanceLabel.BEST. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of impressions the asset received in ads with AssetPerformanceLabel.BEST. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of cost the asset received in ads with AssetPerformanceLabel.GOOD. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of impressions the asset received in ads with AssetPerformanceLabel.GOOD. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of cost the asset received in ads with AssetPerformanceLabel.LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of impressions the asset received in ads with AssetPerformanceLabel.LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of cost the asset received in ads with AssetPerformanceLabel.LOW. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of impressions the asset received in ads with AssetPerformanceLabel.LOW. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.asset_pinned_as_description_position_one_count |
Field description | Number of entities in which the asset is pinned to description 1. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.asset_pinned_as_description_position_two_count |
Field description | Number of entities in which the asset is pinned to description 2. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.asset_pinned_as_headline_position_one_count |
Field description | Number of entities in which the asset is pinned to headline 1. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.asset_pinned_as_headline_position_three_count |
Field description | Number of entities in which the asset is pinned to headline 3. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.asset_pinned_as_headline_position_two_count |
Field description | Number of entities in which the asset is pinned to headline 2. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.asset_pinned_total_count |
Field description | Number of total usages in which the asset is pinned. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of cost the asset received in ads with AssetPerformanceLabel other than BEST, GOOD, LOW, and LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Performance Max channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage of impressions the asset received in ads with AssetPerformanceLabel other than BEST, GOOD, LOW, and LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cost |
Field description | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpc |
Field description | The total cost of all clicks divided by the total number of clicks received. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.clicks |
Field description | The number of clicks. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions |
Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_from_interactions_rate |
Field description | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_from_interactions_value_per_interaction |
Field description | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value |
Field description | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value_per_cost |
Field description | The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_micros |
Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_all_conversions |
Field description | The cost of ad interactions divided by all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_conversion |
Field description | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cross_device_conversions |
Field description | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cross_device_conversions_value |
Field description | The sum of the value of cross-device conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.ctr |
Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.engagement_rate |
Field description | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.engagements |
Field description | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.impressions |
Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.interaction_rate |
Field description | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.interactions |
Field description | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.linked_entities_count |
Field description | Number of linked resources in which the asset is used. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.linked_sample_entities |
Field description | A list of up to 20 sample linked resources in which the asset is used. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | STRING |
Type URL | N/A |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.BEST performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | STRING |
Type URL | N/A |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.GOOD performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | STRING |
Type URL | N/A |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.LEARNING performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | STRING |
Type URL | N/A |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | A list of up to 20 sample linked resources with impressions in the last 30 days where the asset had the AssetPerformanceLabel.LOW performance label. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | STRING |
Type URL | N/A |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | A list of up to 20 sample linked resources with impressions in the last 30 days where the assets had AssetPerformanceLabel performance label other than BEST, GOOD, LOW, and LEARNING. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. |
Category | METRIC |
Data Type | STRING |
Type URL | N/A |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
metrics.value_per_all_conversions |
Field description | The value of all conversions divided by the number of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_conversion |
Field description | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.view_through_conversions |
Field description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|