BiddingInfo

  • The content describes bidding information for a campaign, providing signals for recommendations.

  • Key bidding strategy types, such as TARGET_CPA and TARGET_ROAS, are discussed along with their corresponding target metrics (target_cpa_micros and target_roas).

  • Optional details related to the bidding strategy type are available through the bidding_strategy_target_info union field.

  • Information about Target Impression Share is provided and is necessary for CAMPAIGN_BUDGET recommendations.

Current bidding information of the campaign. Provides a wrapper for bidding-related signals that inform recommendations.

Fields

bidding_strategy_type

BiddingStrategyType

Current bidding strategy. This field is necessary for the following recommendation_types: CAMPAIGN_BUDGET, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, MAXIMIZE_CONVERSION_VALUE_OPT_IN, SET_TARGET_CPA, SET_TARGET_ROAS, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN
Union field

bidding_strategy_target_info

bidding_strategy_target_info. Optional details related to the bidding_strategy_type. bidding_strategy_target_info can be only one of the following:

target_cpa_micros

int64

Current target_cpa in micros. This can be populated for campaigns with a bidding strategy type of TARGET_CPA or MAXIMIZE_CONVERSIONS.

target_roas

double

Current target_roas. This can be populated for campaigns with a bidding strategy type of TARGET_ROAS or MAXIMIZE_CONVERSION_VALUE.

target_impression_share_info

TargetImpressionShareInfo

Optional. Current Target Impression Share information of the campaign. This field is necessary for the following recommendation_types: CAMPAIGN_BUDGET