keyword_plan_ad_group
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AI-generated Key Takeaways
Keyword Plan ad groups represent an ad group within the Keyword Planner tool, with a limit of 200 per plan.
You can select fields from customer, keyword_plan, and keyword_plan_campaign resources in queries involving keyword_plan_ad_group, but these fields will not segment metrics.
The keyword_plan_ad_group.cpc_bid_micros field sets a default CPC bid for keywords in the ad group and inherits from the parent campaign if not set.
The keyword_plan_ad_group.id is an output-only field representing the unique identifier of the ad group.
The keyword_plan_ad_group.name is a required field for creating a new ad group.
A Keyword Planner ad group. Max number of keyword plan ad groups per plan: 200.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
keyword_plan_ad_group.cpc_bid_micros
Field description
A default ad group max cpc bid in micros in account currency for all biddable keywords under the keyword plan ad group. If not set, will inherit from parent campaign.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
keyword_plan_ad_group.id
Field description
Output only. The ID of the keyword plan ad group.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
keyword_plan_ad_group.keyword_plan_campaign
Field description
The keyword plan campaign to which this ad group belongs.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
keyword_plan_ad_group.name
Field description
The name of the keyword plan ad group. This field is required and should not be empty when creating keyword plan ad group.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
keyword_plan_ad_group.resource_name
Field description
Immutable. The resource name of the Keyword Planner ad group. KeywordPlanAdGroup resource names have the form: customers/{customer_id}/keywordPlanAdGroups/{kp_ad_group_id}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-10-16 UTC."],[],[]]