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TargetRoas

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Fields
`target_roas`	`double` Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
`cpc_bid_ceiling_micros`	`int64` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
`cpc_bid_floor_micros`	`int64` Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
`target_roas_tolerance_percent_millis`	`int64` The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies.

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Last updated 2025-08-07 UTC.

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