keyword_plan_ad_group_keyword

Page Summary

• Keyword Plan ad group keywords are limited to 10000 per plan.

• Attributed resources like customer and keyword plan can be used in SELECT and WHERE clauses, but will not segment metrics.

• The cpc_bid_micros field allows setting a keyword-level max CPC bid in micros, overriding the ad group level bid.

• The id field provides the output-only ID of the Keyword Plan keyword.

• Keyword match type is specified by the match_type field, and the negative field indicates if the keyword is negative.

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A Keyword Plan ad group keyword. Max number of keyword plan keywords per plan: 10000.

Attributed resources
customer
keyword_plan
keyword_plan_ad_group
keyword_plan_campaign

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

keyword_plan_ad_group_keyword.cpc_bid_micros Field description A keyword level max cpc bid in micros (for example, $1 = 1mm). The currency is the same as the account currency code. This will override any CPC bid set at the keyword plan ad group level. Not applicable for negative keywords. (negative = true) This field is Optional. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.id Field description Output only. The ID of the Keyword Plan keyword. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.keyword_plan_ad_group Field description The Keyword Plan ad group to which this keyword belongs. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

keyword_plan_ad_group_keyword.match_type Field description The keyword match type. Category ATTRIBUTE Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.negative Field description Immutable. If true, the keyword is negative. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.resource_name Field description Immutable. The resource name of the Keyword Plan ad group keyword. KeywordPlanAdGroupKeyword resource names have the form: customers/{customer_id}/keywordPlanAdGroupKeywords/{kp_ad_group_keyword_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

keyword_plan_ad_group_keyword.text Field description The keyword text. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False