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AI-generated Key Takeaways
An automated bidding strategy aims to show a certain percentage of search ads at a targeted location on the search results page.
The location field specifies the targeted location on the search results page.
The location_fraction_micros field indicates the desired percentage of ads to be shown in the targeted location.
The cpc_bid_ceiling_micros field is a required setting that defines the maximum CPC bid permitted.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
cpc_bid_ceiling_micros
int64
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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