InsightsAudienceDescription

  • AudienceInsightsService is used to describe audiences of interest and get insights about them.

  • Audience descriptions include required fields for country locations and an English text description of the audience.

  • An optional marketing objective can be specified to influence the type of audience suggestions provided.

A text description of the audience of interest for which insights are being requested in AudienceInsightsService.

Fields

country_locations[]

LocationInfo

Required. The countries for the audience.

audience_description

string

Required. An English language text description of an audience to get suggestions for. Maximum length is 2000 characters. For example, "Women in their 30s who love to travel".

marketing_objective

AudienceInsightsMarketingObjective

Optional. An optional marketing objective which will influence the type of suggestions produced. AWARENESS will provide affinity audience segments, while CONSIDERATION will provide in-market audience segments. Leaving it unset will provide both.