EventAttribute

  • The content defines advertiser events and their required attributes.

  • The event field specifies the type of event and accepts "Viewed", "Cart", "Purchased", and "Recommended" as values.

  • The event_date_time field requires a timestamp in a specific format, with an optional timezone offset.

  • The item_attribute[] field contains required item attributes for the event.

Advertiser defined events and their attributes. All the values in the nested fields are required.

Fields

event

string

Required. Advertiser defined event to be used for remarketing. The accepted values are "Viewed", "Cart", "Purchased" and "Recommended".

event_date_time

string

Required. Timestamp at which the event happened. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default.

item_attribute[]

EventItemAttribute

Required. Item attributes of the event.