TargetRoas

AI-generated Key Takeaways

• An automated bidding strategy helps maximize revenue by averaging a specific target return on ad spend (ROAS).

• target_roas is a required field for the chosen revenue per unit of spend, with a value between 0.01 and 1000.0.

• cpc_bid_ceiling_micros and cpc_bid_floor_micros are optional bid limits that apply to all keywords managed by the strategy, and should only be set for portfolio bid strategies.

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Fields
target_roas	double Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
cpc_bid_ceiling_micros	int64 Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
cpc_bid_floor_micros	int64 Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.