AI-generated Key Takeaways
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A proximity criterion uses a geo point and radius to define a geographical area for ad serving.
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You can create a proximity by setting an address and radius (geo point is computed) or by setting a geo point and radius (address is optional).
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The
geo_point
field specifies the latitude and longitude, whileradius
defines the size of the proximity. -
The
radius_units
field determines the unit of measurement for the radius, defaulting to KILOMETERS.
A Proximity criterion. The geo point and radius determine what geographical area is included. The address is a description of the geo point that does not affect ad serving.
There are two ways to create a proximity. First, by setting an address and radius. The geo point will be automatically computed. Second, by setting a geo point and radius. The address is an optional label that won't be validated.
Fields | |
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Latitude and longitude. |
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The unit of measurement of the radius. Default is KILOMETERS. |
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Full address. |
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The radius of the proximity. |