BiddingSeasonalityAdjustment
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| Fields |
resource_name
|
string
Immutable. The resource name of the seasonality adjustment. Seasonality adjustment resource names have the form: customers/{customer_id}/biddingSeasonalityAdjustments/{seasonality_adjustment_id}
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seasonality_adjustment_id
|
int64
Output only. The ID of the seasonality adjustment.
|
scope
|
SeasonalityEventScope
The scope of the seasonality adjustment.
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status
|
SeasonalityEventStatus
Output only. The status of the seasonality adjustment.
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start_date_time
|
string
Required. The inclusive start time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. A seasonality adjustment is forward looking and should be used for events that start and end in the future.
|
end_date_time
|
string
Required. The exclusive end time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. The length of [start_date_time, end_date_time) interval must be within (0, 14 days].
|
name
|
string
The name of the seasonality adjustment. The name can be at most 255 characters.
|
description
|
string
The description of the seasonality adjustment. The description can be at most 2048 characters.
|
devices[]
|
Device
If not specified, all devices will be included in this adjustment. Otherwise, only the specified targeted devices will be included in this adjustment.
|
conversion_rate_modifier
|
double
Conversion rate modifier estimated based on expected conversion rate changes. When this field is unset or set to 1.0 no adjustment will be applied to traffic. The allowed range is 0.1 to 10.0.
|
campaigns[]
|
string
The seasonality adjustment will apply to the campaigns listed when the scope of this adjustment is CAMPAIGN. The maximum number of campaigns per event is 2000. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported.
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advertising_channel_types[]
|
AdvertisingChannelType
The seasonality adjustment will apply to all the campaigns under the listed channels retroactively as well as going forward when the scope of this adjustment is CHANNEL. The supported advertising channel types are DISPLAY, SEARCH and SHOPPING. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported.
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Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-07 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-07 UTC."],[],[],null,["Represents a bidding seasonality adjustment. Cannot be used in manager accounts.\n\nSee \"About seasonality adjustments\" at \u003chttps://support.google.com/google-ads/answer/10369906\u003e.\n\n| Fields ||\n|-------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `resource_name` | `string` Immutable. The resource name of the seasonality adjustment. Seasonality adjustment resource names have the form: `customers/{customer_id}/biddingSeasonalityAdjustments/{seasonality_adjustment_id}` |\n| `seasonality_adjustment_id` | `int64` Output only. The ID of the seasonality adjustment. |\n| `scope` | [SeasonalityEventScope](/google-ads/api/reference/rpc/v20/SeasonalityEventScopeEnum.SeasonalityEventScope) The scope of the seasonality adjustment. |\n| `status` | [SeasonalityEventStatus](/google-ads/api/reference/rpc/v20/SeasonalityEventStatusEnum.SeasonalityEventStatus) Output only. The status of the seasonality adjustment. |\n| `start_date_time` | `string` Required. The inclusive start time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. A seasonality adjustment is forward looking and should be used for events that start and end in the future. |\n| `end_date_time` | `string` Required. The exclusive end time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. The length of \\[start_date_time, end_date_time) interval must be within (0, 14 days\\]. |\n| `name` | `string` The name of the seasonality adjustment. The name can be at most 255 characters. |\n| `description` | `string` The description of the seasonality adjustment. The description can be at most 2048 characters. |\n| `devices[]` | [Device](/google-ads/api/reference/rpc/v20/DeviceEnum.Device) If not specified, all devices will be included in this adjustment. Otherwise, only the specified targeted devices will be included in this adjustment. |\n| `conversion_rate_modifier` | `double` Conversion rate modifier estimated based on expected conversion rate changes. When this field is unset or set to 1.0 no adjustment will be applied to traffic. The allowed range is 0.1 to 10.0. |\n| `campaigns[]` | `string` The seasonality adjustment will apply to the campaigns listed when the scope of this adjustment is CAMPAIGN. The maximum number of campaigns per event is 2000. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported. |\n| `advertising_channel_types[]` | [AdvertisingChannelType](/google-ads/api/reference/rpc/v20/AdvertisingChannelTypeEnum.AdvertisingChannelType) The seasonality adjustment will apply to all the campaigns under the listed channels retroactively as well as going forward when the scope of this adjustment is CHANNEL. The supported advertising channel types are DISPLAY, SEARCH and SHOPPING. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported. |"]]
