SearchTermView

  • Search term views show metrics aggregated by search term at the ad group level.

  • Performance Max data is not included in this view; use the CampaignSearchTermView for that data.

  • The resource name for a search term view includes the customer ID, campaign ID, ad group ID, and URL-base64 encoded search term.

  • The search term view includes fields for resource name, status (indicating if the term is targeted or excluded), the search term itself, and the ad group it served in.

A search term view with metrics aggregated by search term at the ad group level. This view does not include Performance Max data. If you are looking for Performance Max search term data, use the CampaignSearchTermView instead.

Fields

resource_name

string

Output only. The resource name of the search term view. Search term view resource names have the form:

customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}

status

SearchTermTargetingStatus

Output only. Indicates whether the search term is currently one of your targeted or excluded keywords.

search_term

string

Output only. The search term.

ad_group

string

Output only. The ad group the search term served in.