To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

TargetCpm

AI-generated Key Takeaways

Target CPM is an automated bidding strategy aiming to optimize performance by setting bids based on a target cost per thousand impressions you define.
The bidding goal for Target CPM can be specifically set as a Target Frequency goal, with detailed information available in the provided reference.

Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.

Fields

Fields
Union field `goal` `goal`. Additional information related to bidding goal. `goal` can be only one of the following:
`target_frequency_goal`	`TargetCpmTargetFrequencyGoal` Target Frequency bidding goal details.

Union field

goal. Additional information related to bidding goal. goal can be only one of the following:

Target Frequency bidding goal details.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.