accessible_bidding_strategy
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AI-generated Key Takeaways
The AccessibleBiddingStrategy resource provides a view of bidding strategies owned by and shared with a customer, unlike BiddingStrategy which only includes strategies owned by the customer.
This resource does not provide metrics and only exposes a limited subset of BiddingStrategy attributes.
You can select fields from attributed resources like customer along with AccessibleBiddingStrategy in your queries, but these fields will not segment metrics.
Accessible Bidding Strategy includes information such as the strategy ID, name, owning customer ID, owner's descriptive name, and resource name.
Specific fields within the AccessibleBiddingStrategy resource include details about different bidding strategy types like Maximize Conversion Value (Target ROAS), Maximize Conversions (Target CPA), Target CPA, Target Impression Share (CPC bid ceiling, location, location fraction), Target ROAS, Target Spend (CPC bid ceiling, target spend), and the overall type of the bidding strategy.
Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Output only. descriptive_name of the Customer which owns the bidding strategy.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
accessible_bidding_strategy.resource_name
Field description
Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}
Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
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