customer_conversion_goal

AI-generated Key Takeaways

• Customer conversion goals offer biddability control for conversion actions based on matching category and origin.

• Fields from the customer resource can be selected alongside customer conversion goals without segmenting metrics.

• The customer_conversion_goal resource has fields for biddability, category, origin, and resource name, which are filterable and selectable, with the resource name also being immutable.

Help me build a query

Biddability control for conversion actions with a matching category and origin.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

customer_conversion_goal.biddable Field description The biddability of the customer conversion goal. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer_conversion_goal.category Field description The conversion category of this customer conversion goal. Only conversion actions that have this category will be included in this goal. Category ATTRIBUTE Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

customer_conversion_goal.origin Field description The conversion origin of this customer conversion goal. Only conversion actions that have this conversion origin will be included in this goal. Category ATTRIBUTE Data Type ENUM APP CALL_FROM_ADS GOOGLE_HOSTED STORE UNKNOWN UNSPECIFIED WEBSITE YOUTUBE_HOSTED Type URL google.ads.googleads.v21.enums.ConversionOriginEnum.ConversionOrigin Filterable True Selectable True Sortable True Repeated False

customer_conversion_goal.resource_name Field description Immutable. The resource name of the customer conversion goal. Customer conversion goal resource names have the form: customers/{customer_id}/customerConversionGoals/{category}~{origin} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False