TargetCpm

AI-generated Key Takeaways

• Target CPM is an automated bidding strategy aiming to optimize performance by setting bids based on a target cost per thousand impressions.

• The goal field in Target CPM relates to additional bidding goal information and can specifically include target_frequency_goal.

• target_frequency_goal provides details related to the Target Frequency bidding goal within the Target CPM strategy.

Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.

Fields
Union field goal goal. Additional information related to bidding goal. goal can be only one of the following:
target_frequency_goal	TargetCpmTargetFrequencyGoal Target Frequency bidding goal details.