ConvertingUserPriorEngagementTypeAndLtvBucket

Page Summary

• Enumerates converting user prior engagement types and lifetime-value bucket.

• Lists enums for unspecified, unknown, new, returning, and new and high LTV user types.

• Explains that the definition of "returning" can vary depending on the conversion type.

Enumerates converting user prior engagement types and lifetime-value bucket

Proto definition

Enums
NEW	Converting user is new to the advertiser.
NEW_AND_HIGH_LTV	Converting user is new to the advertiser and has high lifetime value.
RETURNING	Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase.
UNKNOWN	The value is unknown in this version.
UNSPECIFIED	Not specified.