Join us live on Discord on the Google Advertising and Measurement Community server and on YouTube on March 26th at 11:00 AM EST! We will discuss the new features added in v23.2 of the Google Ads API.
The concept group classification is based on BRAND.
NON_BRAND
These concept group classification is not based on BRAND. This is returned for generic keywords that don't have a brand association.
OTHER_BRANDS
The concept group classification based on BRAND, that didn't fit well with the BRAND classifications. These are generally outliers and can have very few keywords in this type of classification.
UNKNOWN
The value is unknown in this version.
UNSPECIFIED
The concept group classification different from brand/non-brand. This is a catch all bucket for all classifications that are none of the below.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-23 UTC."],[],[]]