AI-generated Key Takeaways
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A call ad contains fields for country code, phone number, business name, headlines, descriptions, and optional paths to append to the URL.
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Call tracking can be enabled for the creative, which also enables call conversions.
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Call conversion can be disabled even if call tracking is enabled, and an optional conversion action can be specified.
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The call conversion behavior can be set using
conversion_reporting_state
to use its own setting, inherit the account level setting, or be disabled.
A call ad.
Fields | |
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The country code in the ad. |
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The phone number in the ad. |
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The business name in the ad. |
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First headline in the ad. |
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Second headline in the ad. |
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The first line of the ad's description. |
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The second line of the ad's description. |
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Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. |
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Whether to disable call conversion for the creative. If set to |
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The URL to be used for phone number verification. |
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The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if |
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The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. |
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First part of text that can be appended to the URL in the ad. Optional. |
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Second part of text that can be appended to the URL in the ad. This field can only be set when |