TargetImpressionShare
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AI-generated Key Takeaways
Target Impression Share is an automated bidding strategy aiming to show a certain percentage of search ads in a specific location on the search results page.
The strategy allows specifying the targeted location, the desired percentage of ads to be shown there, and a ceiling for the CPC bid.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
Output only. The targeted location on the search results page.
location_fraction_micros
int64
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
cpc_bid_ceiling_micros
int64
Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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