To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

ProductStatus

AI-generated Key Takeaways

This page describes the different statuses a product can have, specifically in relation to showing in ads.
Statuses range from UNSPECIFIED and UNKNOWN to indicating whether a product is NOT_ELIGIBLE, ELIGIBLE_LIMITED, or fully ELIGIBLE to appear in ads.
The Enums table provides a clear description for each possible product status.

Enum describing the status of a product.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents values unknown in this version.
`NOT_ELIGIBLE`	The product cannot show in ads.
`ELIGIBLE_LIMITED`	The product can show in ads but may be limited in where and when it can show due to identified issues.
`ELIGIBLE`	The product can show in ads.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-11-14 UTC.