QualityInfo

  • Ad group criterion quality information is contained within a container.

  • This container includes fields for creative quality score, post-click quality score, and search predicted CTR, all measured using QualityScoreBucket.

  • A general quality score, an integer value, is also included but may not be populated if insufficient data exists.

A container for ad group criterion quality information.

Fields

creative_quality_score

QualityScoreBucket

Output only. The performance of the ad compared to other advertisers.

post_click_quality_score

QualityScoreBucket

Output only. The quality score of the landing page.

search_predicted_ctr

QualityScoreBucket

Output only. The click-through rate compared to that of other advertisers.

quality_score

int32

Output only. The quality score.

This field may not be populated if Google does not have enough information to determine a value.