asset_group_asset

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AssetGroupAsset is the link between an asset and an asset group. Adding an AssetGroupAsset links an asset with an asset group.

Attributed resources
asset
asset_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset_group_asset. However, when you specify asset_group_asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset_group_asset is specified in the FROM clause.

Is asset_group_asset specified in the FROM clause of your query?

No Yes, it is

Resource fields asset asset_group field_type performance_label policy_summary.approval_status policy_summary.policy_topic_entries policy_summary.review_status primary_status primary_status_details primary_status_reasons resource_name source status

Segments ad_network_type date day_of_week month quarter week year

Metrics all_conversions all_conversions_from_interactions_rate all_conversions_from_interactions_value_per_interaction all_conversions_value all_conversions_value_per_cost average_cost average_cpc clicks conversions conversions_from_interactions_rate conversions_from_interactions_value_per_interaction conversions_value conversions_value_per_cost cost_micros cost_per_all_conversions cost_per_conversion cross_device_conversions cross_device_conversions_value ctr engagement_rate engagements impressions interaction_rate interactions value_per_all_conversions value_per_conversion view_through_conversions

asset_group_asset.asset Field description Immutable. The asset which this asset group asset is linking. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset_group_asset.asset_group Field description Immutable. The asset group which this asset group asset is linking. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset_group_asset.field_type Field description The description of the placement of the asset within the asset group. For example: HEADLINE, YOUTUBE_VIDEO etc Category ATTRIBUTE Data Type ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_MESSAGE BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DEMAND_GEN_CAROUSEL_CARD DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION RELATED_YOUTUBE_VIDEOS SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET TALL_PORTRAIT_MARKETING_IMAGE UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO Type URL google.ads.googleads.v21.enums.AssetFieldTypeEnum.AssetFieldType Filterable True Selectable True Sortable True Repeated False

asset_group_asset.performance_label Field description Output only. The performance of this asset group asset. Category ATTRIBUTE Data Type ENUM BEST GOOD LEARNING LOW PENDING UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AssetPerformanceLabelEnum.AssetPerformanceLabel Filterable True Selectable True Sortable True Repeated False

asset_group_asset.policy_summary.approval_status Field description The overall approval status, which is calculated based on the status of its individual policy topic entries. Category ATTRIBUTE Data Type ENUM APPROVED APPROVED_LIMITED AREA_OF_INTEREST_ONLY DISAPPROVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.PolicyApprovalStatusEnum.PolicyApprovalStatus Filterable True Selectable True Sortable True Repeated False

asset_group_asset.policy_summary.policy_topic_entries Field description The list of policy findings. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.PolicyTopicEntry Filterable False Selectable True Sortable False Repeated True

asset_group_asset.policy_summary.review_status Field description Where in the review process the resource is. Category ATTRIBUTE Data Type ENUM ELIGIBLE_MAY_SERVE REVIEWED REVIEW_IN_PROGRESS UNDER_APPEAL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.PolicyReviewStatusEnum.PolicyReviewStatus Filterable True Selectable True Sortable True Repeated False

asset_group_asset.primary_status Field description Output only. Provides the PrimaryStatus of this asset link. Primary status is meant essentially to differentiate between the plain "status" field, which has advertiser set values of enabled, paused, or removed. The primary status takes into account other signals (for assets its mainly policy and quality approvals) to come up with a more comprehensive status to indicate its serving state. Category ATTRIBUTE Data Type ENUM ELIGIBLE LIMITED NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AssetLinkPrimaryStatusEnum.AssetLinkPrimaryStatus Filterable True Selectable True Sortable True Repeated False

asset_group_asset.primary_status_details Field description Output only. Provides the details of the primary status and its associated reasons. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.AssetLinkPrimaryStatusDetails Filterable False Selectable True Sortable False Repeated True

asset_group_asset.primary_status_reasons Field description Output only. Provides a list of reasons for why an asset is not serving or not serving at full capacity. Category ATTRIBUTE Data Type ENUM ASSET_APPROVED_LABELED ASSET_DISAPPROVED ASSET_LINK_PAUSED ASSET_LINK_REMOVED ASSET_UNDER_REVIEW UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AssetLinkPrimaryStatusReasonEnum.AssetLinkPrimaryStatusReason Filterable True Selectable True Sortable False Repeated True

asset_group_asset.resource_name Field description Immutable. The resource name of the asset group asset. Asset group asset resource name have the form: customers/{customer_id}/assetGroupAssets/{asset_group_id}~{asset_id}~{field_type} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset_group_asset.source Field description Output only. Source of the asset group asset. Category ATTRIBUTE Data Type ENUM ADVERTISER AUTOMATICALLY_CREATED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AssetSourceEnum.AssetSource Filterable True Selectable True Sortable True Repeated False

asset_group_asset.status Field description The status of the link between an asset and asset group. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AssetLinkStatusEnum.AssetLinkStatus Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT DISCOVER GMAIL GOOGLE_OWNED_CHANNELS GOOGLE_TV MAPS MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v21.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions_value Field description The sum of the value of cross-device conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.engagement_rate Field description How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.engagements Field description The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False