user_interest

  • A user interest is a particular interest-based vertical used for targeting.

  • The user interest resource provides details such as availability, launch status, name, resource name, taxonomy type, and IDs.

  • Fields like resource_name, name, taxonomy_type, and user_interest_id are selectable and filterable.

  • The user_interest.availabilities field provides output-only availability information and is repeated.

  • The launched_to_all field indicates if the user interest is available across all channels and locales and is filterable and sortable.

A user interest: a particular interest-based vertical to be targeted.

user_interest.availabilities

Field descriptionOutput only. Availability information of the user interest.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v21.common.CriterionCategoryAvailability
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

user_interest.launched_to_all

Field descriptionOutput only. True if the user interest is launched to all channels and locales.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.name

Field descriptionOutput only. The name of the user interest.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.resource_name

Field descriptionOutput only. The resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

user_interest.taxonomy_type

Field descriptionOutput only. Taxonomy type of the user interest.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v21.enums.UserInterestTaxonomyTypeEnum.UserInterestTaxonomyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.user_interest_id

Field descriptionOutput only. The ID of the user interest.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.user_interest_parent

Field descriptionOutput only. The parent of the user interest.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse