experiment_arm

AI-generated Key Takeaways

• A Google Ads experiment arm allows users to experiment changes on multiple campaigns, compare performance, and apply effective changes.

• Fields from customer and experiment resources can be selected along with experiment_arm but will not segment metrics.

• An experiment arm includes fields such as the list of campaigns, whether it is a control arm, its associated experiment, its name, resource name, and traffic split.

• Each experiment arm has a unique name within an experiment, a traffic split between 1 and 100, and can be designated as a control arm for comparison.

Help me build a query

A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer
experiment

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

experiment_arm.campaigns Field description List of campaigns in the trial arm. The max length is one. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

experiment_arm.control Field description Whether this arm is a control arm. A control arm is the arm against which the other arms are compared. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment_arm.experiment Field description Immutable. The experiment to which the ExperimentArm belongs. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

experiment_arm.in_design_campaigns Field description Output only. The in design campaigns in the treatment experiment arm. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

experiment_arm.name Field description Required. The name of the experiment arm. It must have a minimum length of 1 and maximum length of 1024. It must be unique under an experiment. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment_arm.resource_name Field description Immutable. The resource name of the experiment arm. Experiment arm resource names have the form: customers/{customer_id}/experimentArms/{TrialArm.trial_id}~{TrialArm.trial_arm_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

experiment_arm.traffic_split Field description Traffic split of the trial arm. The value should be between 1 and 100 and must total 100 between the two trial arms. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable False Repeated False