To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

ConversationType

AI-generated Key Takeaways

Lead conversations can be of various types, including email, message, phone call, SMS, booking, and WhatsApp.
UNSPECIFIED indicates a type that is not specified, while UNKNOWN is for return value only and represents a value unknown in this version.
Lead conversations can also be created through the Google Ads API, indicated by ADS_API.

Possible types of lead conversation.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`EMAIL`	Email lead conversation.
`MESSAGE`	Message lead conversation.
`PHONE_CALL`	Phone call lead conversation.
`SMS`	SMS lead conversation.
`BOOKING`	Booking lead conversation.
`WHATSAPP`	WhatsApp lead conversation.
`ADS_API`	Lead conversation created through Google Ads API.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-11-14 UTC.