bidding_strategy_simulation

  • A bidding strategy simulation allows you to analyze the potential impact of different bidding strategies.

  • Supported simulation types include TARGET_CPA and TARGET_ROAS, which can be modified using the UNIFORM method.

  • This resource can be selected with fields from the bidding_strategy and customer resources, but these fields will not segment metrics in the SELECT clause.

  • The bidding_strategy_simulation resource includes fields providing details like the bidding strategy ID, simulation dates, modification method, resource name, and projected metrics for target CPA and target ROAS.

A bidding strategy simulation. Supported combinations of simulation type and simulation modification method are detailed below respectively. 1. TARGET_CPA - UNIFORM 2. TARGET_ROAS - UNIFORM

Attributed resources
bidding_strategy
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

bidding_strategy_simulation.bidding_strategy_id

Field descriptionOutput only. Bidding strategy shared set id of the simulation.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy_simulation.end_date

Field descriptionOutput only. Last day on which the simulation is based, in YYYY-MM-DD format
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy_simulation.modification_method

Field descriptionOutput only. How the simulation modifies the field.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v20.enums.SimulationModificationMethodEnum.SimulationModificationMethod
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy_simulation.resource_name

Field descriptionOutput only. The resource name of the bidding strategy simulation. Bidding strategy simulation resource names have the form: customers/{customer_id}/biddingStrategySimulations/{bidding_strategy_id}~{type}~{modification_method}~{start_date}~{end_date}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

bidding_strategy_simulation.start_date

Field descriptionOutput only. First day on which the simulation is based, in YYYY-MM-DD format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy_simulation.target_cpa_point_list.points

Field descriptionProjected metrics for a series of target CPA amounts.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v20.common.TargetCpaSimulationPoint
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

bidding_strategy_simulation.target_roas_point_list.points

Field descriptionProjected metrics for a series of target ROAS amounts.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v20.common.TargetRoasSimulationPoint
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

bidding_strategy_simulation.type

Field descriptionOutput only. The field that the simulation modifies.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v20.enums.SimulationTypeEnum.SimulationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse