remarketing_action

AI-generated Key Takeaways

• A remarketing action is a JavaScript code snippet used to track user activity on an advertiser's website for remarketing purposes.

• It collects information such as product IDs and the type of pages visited (product, cart, purchase, general site).

• Fields like id, name, resource_name, and tag_snippets are available for selecting and filtering information about remarketing actions.

• The customer resource is attributed to remarketing actions, allowing selection of its fields without segmenting metrics.

Help me build a query

A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

remarketing_action.id Field description Output only. Id of the remarketing action. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

remarketing_action.name Field description The name of the remarketing action. This field is required and should not be empty when creating new remarketing actions. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

remarketing_action.resource_name Field description Immutable. The resource name of the remarketing action. Remarketing action resource names have the form: customers/{customer_id}/remarketingActions/{remarketing_action_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

remarketing_action.tag_snippets Field description Output only. The snippets used for tracking remarketing actions. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v20.common.TagSnippet Filterable False Selectable True Sortable False Repeated True