campaign_lifecycle_goal

AI-generated Key Takeaways

• The campaign lifecycle goal resource provides settings for customer lifecycle goals at the campaign level.

• Fields from the customer resource can be selected along with campaign lifecycle goal fields.

• Key fields include campaign, customer acquisition goal settings like optimization mode and value settings, and the resource name.

• Customer acquisition goal settings include different optimization modes and values for both regular and high lifetime value new customers.

• The resource name is immutable and follows a specific format including the customer ID and campaign ID.

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Campaign level customer lifecycle goal settings.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

campaign_lifecycle_goal.campaign Field description Output only. The campaign where the goal is attached. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_lifecycle_goal.customer_acquisition_goal_settings.optimization_mode Field description Output only. Customer acquisition optimization mode of this campaign. Category ATTRIBUTE Data Type ENUM BID_HIGHER_FOR_NEW_CUSTOMER TARGET_ALL_EQUALLY TARGET_NEW_CUSTOMER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v20.enums.CustomerAcquisitionOptimizationModeEnum.CustomerAcquisitionOptimizationMode Filterable True Selectable True Sortable True Repeated False

campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.high_lifetime_value Field description High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.value Field description Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_lifecycle_goal.resource_name Field description Immutable. The resource name of the customer lifecycle goal of a campaign. customers/{customer_id}/campaignLifecycleGoal/{campaign_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False