FixedCpmTargetFrequencyGoalInfo

  • Target frequency bidding in Fixed CPM aims to show an ad to a single user a specific number of times.

  • The target_count field defines how many times an advertiser wants to show an ad to a target user.

  • The time_unit field specifies the time window over which the target frequency count should be reached.

Target frequency bidding goal details for Fixed CPM bidding strategy. Only relevant if the goal of the bidding strategy is TARGET_FREQUENCY.

Fields

target_count

int64

Target frequency count represents the number of times an advertiser wants to show the ad to target a single user.

time_unit

FixedCpmTargetFrequencyTimeUnit

Time window expressing the period over which you want to reach the specified target_count.