keyword_plan_ad_group_keyword

AI-generated Key Takeaways

• Keyword Plan ad group keywords represent keywords within a Keyword Plan ad group, with a limit of 10,000 keywords per plan.

• You can select fields from attributed resources such as customer, keyword_plan, keyword_plan_ad_group, and keyword_plan_campaign along with this resource in SELECT and WHERE clauses.

• Key fields include cpc_bid_micros for setting bids, id for the keyword ID, match_type for the keyword match type, negative to indicate if the keyword is negative, resource_name for the unique identifier, and text for the keyword itself.

• The cpc_bid_micros field allows for setting a keyword-level max CPC bid in the account's currency, overriding ad group level bids, and is not applicable for negative keywords.

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A Keyword Plan ad group keyword. Max number of keyword plan keywords per plan: 10000.

Attributed resources
customer
keyword_plan
keyword_plan_ad_group
keyword_plan_campaign

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

keyword_plan_ad_group_keyword.cpc_bid_micros Field description A keyword level max cpc bid in micros (for example, $1 = 1mm). The currency is the same as the account currency code. This will override any CPC bid set at the keyword plan ad group level. Not applicable for negative keywords. (negative = true) This field is Optional. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.id Field description Output only. The ID of the Keyword Plan keyword. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.keyword_plan_ad_group Field description The Keyword Plan ad group to which this keyword belongs. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

keyword_plan_ad_group_keyword.match_type Field description The keyword match type. Category ATTRIBUTE Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v20.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.negative Field description Immutable. If true, the keyword is negative. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

keyword_plan_ad_group_keyword.resource_name Field description Immutable. The resource name of the Keyword Plan ad group keyword. KeywordPlanAdGroupKeyword resource names have the form: customers/{customer_id}/keywordPlanAdGroupKeywords/{kp_ad_group_keyword_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

keyword_plan_ad_group_keyword.text Field description The keyword text. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False