AppCampaignBiddingStrategyGoalType

  • The document outlines different goal types for App campaign BiddingStrategy.

  • These goal types are represented by enumerated values with descriptions of their objectives.

  • Goals include optimizing for installs, in-app conversions with various cost targets, return on advertising spend, and pre-registration volume.

  • Some goals target a specific cost per acquisition (CPA), while others aim to maximize volume without a cost target.

Goal type of App campaign BiddingStrategy.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

OPTIMIZE_INSTALLS_TARGET_INSTALL_COST

 Aim to maximize the number of app installs. The cpa bid is the target cost per install.

OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST

 Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install.

OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST

 Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet.

OPTIMIZE_RETURN_ON_ADVERTISING_SPEND

 Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend.

OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME

 Aim to maximize the pre-registration of the app.

OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST

 Aim to maximize installation of the app without target cost-per-install.