TargetCpm

  • Target CPM is an automated bidding strategy aiming to optimize performance by setting bids based on a target cost per thousand impressions.

  • The goal field in the bidding strategy can be set to a target_frequency_goal which provides details for Target Frequency bidding.

Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.

Fields
Union field

goal

goal. Additional information related to bidding goal. goal can be only one of the following:

target_frequency_goal

TargetCpmTargetFrequencyGoal

Target Frequency bidding goal details.