user_interest

AI-generated Key Takeaways

• A user interest represents a particular interest-based vertical for targeting.

• User interest data includes availability information and indicates if it's launched to all channels and locales.

• Key attributes of a user interest are its name, resource name, taxonomy type, ID, and parent.

• Most user interest attributes are output only, selectable, and filterable.

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A user interest: a particular interest-based vertical to be targeted.

user_interest.availabilities Field description Output only. Availability information of the user interest. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v20.common.CriterionCategoryAvailability Filterable False Selectable True Sortable False Repeated True

user_interest.launched_to_all Field description Output only. True if the user interest is launched to all channels and locales. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

user_interest.name Field description Output only. The name of the user interest. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

user_interest.resource_name Field description Output only. The resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

user_interest.taxonomy_type Field description Output only. Taxonomy type of the user interest. Category ATTRIBUTE Data Type ENUM AFFINITY IN_MARKET MOBILE_APP_INSTALL_USER NEW_SMART_PHONE_USER UNKNOWN UNSPECIFIED VERTICAL_GEO Type URL google.ads.googleads.v20.enums.UserInterestTaxonomyTypeEnum.UserInterestTaxonomyType Filterable True Selectable True Sortable True Repeated False

user_interest.user_interest_id Field description Output only. The ID of the user interest. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

user_interest.user_interest_parent Field description Output only. The parent of the user interest. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False