user_interest

  • A user interest represents a particular interest-based vertical for targeting.

  • User interest data includes availability information and indicates if it's launched to all channels and locales.

  • Key attributes of a user interest are its name, resource name, taxonomy type, ID, and parent.

  • Most user interest attributes are output only, selectable, and filterable.

A user interest: a particular interest-based vertical to be targeted.

user_interest.availabilities

Field descriptionOutput only. Availability information of the user interest.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v20.common.CriterionCategoryAvailability
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

user_interest.launched_to_all

Field descriptionOutput only. True if the user interest is launched to all channels and locales.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.name

Field descriptionOutput only. The name of the user interest.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.resource_name

Field descriptionOutput only. The resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

user_interest.taxonomy_type

Field descriptionOutput only. Taxonomy type of the user interest.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v20.enums.UserInterestTaxonomyTypeEnum.UserInterestTaxonomyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.user_interest_id

Field descriptionOutput only. The ID of the user interest.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

user_interest.user_interest_parent

Field descriptionOutput only. The parent of the user interest.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse