To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

RaiseTargetCpaRecommendation

AI-generated Key Takeaways

The recommendation suggests increasing the Target CPA.
target_adjustment provides information about the recommended target adjustment.
app_bidding_goal indicates the optimization goal for bidding strategies, specifically for App Campaigns.

Recommendation to raise Target CPA.

Fields

Fields
`target_adjustment`	`TargetAdjustmentInfo` Output only. The relevant information describing the recommended target adjustment.
`app_bidding_goal`	`AppBiddingGoal` Output only. Represents the goal towards which the bidding strategy should optimize. Only populated for App Campaigns.

Output only. The relevant information describing the recommended target adjustment.

Output only. Represents the goal towards which the bidding strategy should optimize. Only populated for App Campaigns.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.