ad_group_bid_modifier
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AI-generated Key Takeaways
Ad group bid modifier resources represent a modifier for the bid when a criterion matches.
Ad group bid modifier resources have attributed resources including ad group, campaign, and customer.
Fields from attributed resources can be selected in SELECT and WHERE clauses but will not segment metrics in the SELECT clause.
The bid modifier value must be between 0.1 and 10.0, except for PreferredContent which is 1.0 to 6.0, and 0 can be used to opt out of a Device type.
The resource name for an ad group bid modifier is immutable and follows the format customers/{customer_id}/adGroupBidModifiers/{ad_group_id}~{criterion_id}.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
ad_group_bid_modifier.ad_group
Field description
Immutable. The ad group to which this criterion belongs.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
ad_group_bid_modifier.base_ad_group
Field description
Output only. The base ad group from which this draft/trial adgroup bid modifier was created. If ad_group is a base ad group then this field will be equal to ad_group. If the ad group was created in the draft or trial and has no corresponding base ad group, then this field will be null. This field is readonly.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
ad_group_bid_modifier.bid_modifier
Field description
The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. The range is 1.0 - 6.0 for PreferredContent. Use 0 to opt out of a Device type.
Immutable. The resource name of the ad group bid modifier. Ad group bid modifier resource names have the form: customers/{customer_id}/adGroupBidModifiers/{ad_group_id}~{criterion_id}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-10-27 UTC."],[],[]]
